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Oh Grow Up Ratings
Episode 106 aired October 20, 1999
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overall rating / overall share / 18-49 year-olds rating
October 21, 1999
Well, well, well. Looks like the reports of Oh Grow Up's death were greatly exaggerated. This was a great comeback this week. The absence of a major league baseball playoff game has done wonders for our self-esteem. We got the highest numbers ever in all categories and we held onto 83% of Drew's audience, including 85% of their 18-49 demo. Oh, that's such a nice number to type. After last week's 68% retention, the death knell was sounding. baseball was the perfect enemy unfortunately, because you can miss a half-hour of it to watch Drew Carey and then switch back and catch the end of the game. That hurt a lot. We were blessed by the having the National League Championship Series end Tuesday night in game six instead of Wednesday night in a game seven. That might have been the end of us. It's amazing that someone walking in a run 3,000 miles away could have such an impact on my livelihood. But thank God for that ball four. Any chance there won't be a World Series game next week? God, what can you arrange?
Industry interpretation...
October 22, 1999
NBC's The West Wing may be fading somewhat in the latest Nielsen polls, but the D.C. drama is apparently piling up the votes where it counts most: among affluent young adults.
Wing soared above all other first-year series with the highest skew toward adults 18-49 in homes with incomes of $75,000 or more, according to premiere-week figures just released by Nielsen. In the demo report, West Wing indexed at 138, meaning its 18-49 rating in $75,000-plus homes was 38% higher than its overall 18-49 rating.
Those positive poll results help offset this week's lowest-yet 18-49 rating for Wing. The White House drama's Oct. 20 episode dropped 7 shares behind ABC for the 9 p.m. slot lead in adults 18-49. The Alphabet's Wednesday team, limited by baseball competition the last two weeks, rallied this week to its best score in adults 18-49 since April 21.
Two weeks of baseball preemptions also hurt Fox's fading Wednesday team, as Beverly Hills, 90210 hit its lowest firstrun homes rating since Jan. 3, 1991.
October 27, 1999
ABC reasserted its Wednesday night 18-49 leadership, in part because NBC's tough Law & Order went into rerun. ABC rookie Oh Grow Up retained a best-yet 85% of its 18-49 lead-in from Drew Carey.
-- Daily Variety
On Wednesday, ABC delivered its largest audience and best 18-49 rating in 26 weeks. At 9:30 Oh Grow Up attracted its largest audience and highest 18-49 rating.
-- The Hollywood Reporter
