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Wednesday Night Ratings
Norm aired December 1, 1999
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overall rating / overall share / 18-49 year-olds rating
December 2, 1999
Maybe moving to Tuesdays was good after all. It's frustrating to go
up against these CBS movies that sound absurd and then go on to
handily win the ratings rcae from 9-10 (and on to 11, but we don't
care about that here). Good riddance to the CBS Wednesday Night
Movie. Norm did fine this week. Nothing to write home about
(or on the website about). I was hoping its retention would keep
slipping but it appears to be levelling off now. It's fiinding a
resting place about the same place we did, if you can actually find a
resting place in only seven weeks. So for December, I will pay much
more attention to Tuesdays. That's where the positive energy should
be going anyway.
Industry analysis...
December 8, 1999
"CBS flew off with a rare Wednesday 18-49 win, as the Roma Downey vidpic The Test of Love and Rudolph soared."
--Variety
"CBS' sweetest adults 18-49 demo story of the week was the powerhouse rating delivered Wednesday from 8-9pm by the animated Rudolph the Red-Nosed Reindeer special, a CBS holiday tradition since 1963."
--The Hollywood Reporter
