Friday Night Ratings
"Witch
Way Out" aired November 8, 2002
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millions of viewers - 18-49 year-olds rating / 18-49 year-olds share
Industry analysis...
November 13
"The WB Network, aided by a suddenly resurgent Birds of Prey, pulled out another 18-49 win over UPN."
--Hollywood Reporter
"The WB continued to close the gap with the Big Four. The Peacock and Frog were the only nets to show year-to-year gains. The WB conitnues to exhibit the best year-to-year growth of any net, ranking third in women 18-34 and matching its highest weekly delivery ever in adults 18-34. Smallville and Gilmore Girls combined to set numerous Tuesday records and Friday's comedy lineup hit some season highs. On Friday, FOX's John Doe has returned strong after baseball preemptions, taking its hour in all male demos and adults 18-34 and placing second to Dateline in 18-49. NBC won every half hour of the night in 18-49 ad total viewers. Reba and Sabrina the Teenage Witch powered a strong night for the WB, which achieved season highs in femmes 12-34."
--Daily Variety